The " Set Up Groups for this Site " page has been, for some unknown reason, hidden in SharePoint 2010. The page is still there and it can be accessed here : /_layouts/permsetup.aspx . To make this generally available I created a custom action to add this to the " People and Groups: All Groups " ( /_layouts/groups.aspx ) page, in the Settings dropdown menu: xml version = "1.0" encoding = "utf-8" ?> < Elements xmlns = "http://schemas.microsoft.com/sharepoint/" > < CustomAction Id = "64f25e2b-f9fb-4e37-b848-5949603b03ab" Title = "Set Up Groups for this Site" Description = "Use this page to specify who can access your site. You can create new SharePoint groups or re-use existing SharePoint groups." Location = "Microsoft.SharePoint.GroupsPage" GroupId = "SettingsMenu" Sequence = ...